Successful e-commerce companies, online distribution channel sales in general will not be less than his official network platform, online and offline real world of the Internet world, the future is still a channel for the king. Visionary B2C companies such as the red child, serves network and so set up a special unit to be responsible for the online channel online channel construction. In fact, e-commerce with traditional commercial business is no different, do not pay attention to the online channel, e-commerce and the effects of the distribution system set up will be greatly reduced. Do offline sales, with the product, know Wal-Mart, Carrefour, looking for regional distributors, we know to do the channel, but into the online world of the Internet, a network of distribution channels do not know, and just aimlessly use online media to promote their official website, but does not bind channels to promotional merchandise, and the effects are truly compromised? 1.B2C Shop Channel: clouds exchange passengers, Dangdang, Joyo. Channel: The channel their online status equivalent to the line of Wal-Mart, Carrefour. In 2009, China's top ten most B2C mall department store began to turn, most product categories are sold, is the establishment of other categories of goods supply chain, which gives traditional enterprises to enter the B2C channels provided the opportunity. How to enter: the basic conditions if your merchandise is hot commodity on the market, but also e-commerce customer service system, and ensure that these platforms some margin space, is likely to become the B2C platform suppliers. Note that in order to talk with the traditional name of the enterprise on behalf of the site more acceptable to talk about than you. 2. Bank Mall channels: Merchants Bank, ICBC, CCB and other online mall. Channel: The Chinese mall and most banks are building * Mall B2C platform, according to my experience, the value of this channel bank online store very large, banks have a large number of users of online banking to pay. How to enter: bank negotiations they most care about is their own online payment of water, it is easy to know people's needs into. Cooperation effect: we have entered China 16 online banking Mall (each bank also opened branches in many parts has its own online store), and conducted in-depth promotion of cooperation. In addition to the practical effect of the order, the role of banks endorsement B2C platform can not be ignored. If you can work with these banks deep, a partnership to bring a million sales are also possible. 3. Points Mall channels: Cloud sinks off Mall / NetEase mailbox Points Mall / Ctrip merchants like. Channel case: Many users have a huge amount of organization, has its own points system, and combined with the integration and e-commerce. In the points system mall, peace Miles is doing the most extreme, it will own 40 million users of the integration into a mall, with a safe entrance Miles can be purchased directly B2C platforms other commodities, such as the 1st shops and red children and other goods. How to enter: Since this channel is to give them preferential integral users, so the higher commodity prices preferential claim, and requires partners to synchronize their online orders docking operation, the technical interface requirements are high. The website navigation channels: hao123 other shopping channel effect introduced: if they can enter these navigation station home shopping channel, can bring hundreds of orders a day or so, but more stringent auditing, need your keywords in Baidu brand mall every day around 5000 job searches. If you reach this standard needs to be paid in the form of advertising to enter. Channel value of cloud sinks off international online shopping mall, smart, rebates net:: 5. shopping search channels as shoppers search for the users of these users are purchased, their value is greater than the general * information website, has become one of the entrances shopping population mature network . Which could allow some of these shopping search the entire collection of merchandise to your site, and recommended in the home every day to bring some order. 6. Online payment channel: tengxuncai store channel, Paypal mall channels, third-party payment channels such as fast money, IPS and the like. These third-party payment platform has a huge amount of users, these users have opened online payment means, basically have experience in online shopping, online shopping population is accurate. These platforms also want companies to use their payment flows bigger. Grab their needs, to show you the strength and future of registered users huge, and they are willing to use their resources to promote your website platform.